- Amazon collaborated with a few beauty brands to launch a slew of exclusive products for Prime members right before Prime Day last year.
- We wouldn’t be surprised to see more beauty launches on Prime Day 2020, as Amazon tries to strengthen its foothold in the increasingly lucrative beauty industry.
- We rounded up 10 of last year’s launches below to give you an idea of what to expect this year.
- Since Prime Day 2020 deals haven’t been released yet, here are some other ways you can save: shop online sales going on today, find coupons for your favorite stores, and browse all the latest deals here.
- Check out all the Amazon Prime Day 2020 coverage here.
Last year, Amazon upped the ante for Prime Day by launching brand-new products exclusive to Prime members for a limited time beforehand. They were called Prime Day Launches, and they’d never been offered before.
Among them were a handful of brand-new beauty products, 10 of which you can find below.
The new products spanned categories, but beauty is a particularly interesting case study to watch for Amazon. While the retailer is already the primary beauty shopping destination for a reported 71% of shoppers, the company has been dogged by third-party counterfeit concerns and its competitors have multiplied and gotten stronger.
To compete, Amazon launched a drugstore-priced cosmetics collection under the private label "find" in the UK, as well as another skincare line called Belei whose ingredients were based on search terms used on the site. And, most notably, it got the exclusive rights to sell Lady Gaga's long-awaited beauty brand, Haus Laboratories, the same year. Haus Laboratories' Glam Room eyeshadow palette would go on to be one of the bestselling items of a record-breaking holiday season.
Prime Day is one 48-hour window in the year, but it allows Amazon to sidestep some of its most significant obstacles in the beauty space. It provides Amazon the opportunity to build on its relationships with brands - some of which primarily rely upon the site to reach consumers, like No B.S. - and lend itself some clout within the industry.
Below, you can find a few of the more noteworthy beauty products Amazon launched with Prime Day Launches last year. Before Prime Day 2020, we wouldn't be surprised to see more - and, hopefully, even better variety.
10 of the most noteworthy Prime Day beauty launches last year:
No B.S. Acne Patch
No B.S. Acne Patch, $18
Place a No B.S. pimple patch on top of your whiteheads and the highly absorbent hydrocolloid will draw impurities out of your skin like a magnet. After at least six hours of wear - and without any picking - blemishes will appear diminished and less inflamed. Like Mighty Patch's version, No B.S. acne patches are great for dealing with acne without the temptation to use your hands - and introduce more germs and the possibility of scarring.
Proactiv Amazonian Clay Mask
Proactiv Amazonian Clay Mask, $26.12
Remember when a $10 clay mask turned the internet upside down? Proactiv released its own version meant to pull gunk from pores like a magnet.
Freeman Cosmic Holographic Peel-Off Mask
Freeman Cosmic Holographic Peel-Off Mask, Variety 6-Pack, $12.99 [Currently unavailable]
If you're the kind of person who loves self-care most when it's outlandish and ... possibly iridescent ... this $13 pack of holographic peel-off masks may have been your perfect find. Unfortunately, they're currently unavailable, but we're hoping they come back soon.
Milani Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette
Milani Gilded Ember Hyper-Pigmented Face & Eyeshadow Palette, $14.99
Milani's hyper-pigmented eyeshadow palette comes with nine eyeshadow shades and two highlighter shades. It's cruelty-free and ranges from soft mattes to metallic shimmers.
Mother Made Charcoal Powder Face Wash
Mother Made Activate Charcoal Purifying Powder Face Wash, $25.95
Designed for sensitive skin, this water-activated powder wash has charcoal bamboo to aid in drawing impurities from the skin and papaya enzymes to exfoliate it into a smoother, brighter complexion.
3INA Lip Oil Balm
3INA Lip Oil Balm, $14
This nourishing lip balm works to repair dry lips with a straightforward mix of natural oils like argan and jojoba. It's vegan, free of parabens, and hasn't been tested on animals. It's also available in six colors.
Thrive Natural Face Moisturizer and Mineral Sunscreen
Thrive Natural Face Moisturizer & Mineral Facial Sunscreen SPF 30, $19.95
Thrive's facial sunscreen works to moisturize and repair the skin, while lightweight zinc oxide creates a physical barrier to the sun. Unlike chemical sunscreens, the key ingredients won't be absorbed into your bloodstream - and it should be a better choice for sensitive and acne-prone skin.
3INA Makeup Highlighter Glowing Palette
3INA Makeup Highlighter Glowing Palette, $28
Another new launch from 3INA was a vegan makeup highlighter palette with four warm, soft shades meant to add depth to the face and a sunless summer glow.
Marlowe Classic Pomade
Marlowe Classic Pomade, $10.99
Marlowe's classic pomade was designed for those with short hair looking for a light to medium hold and an easy matte finish. Its wax-based ingredients also include natural extracts that work in tandem to leave hair looking tousled but never wet or crunchy.
Pure Apple Cider Vinegar Gummies
Pure Apple Cider Vinegar Gummies, $13.85
Pure's Apple Cider Vinegar gummies are designed for those looking to bypass the taste of apple cider vinegar while still enjoying its possible health benefits.